Source: Shutterstock. It’s hard enough to come up with a strong brand positioning; one that is credible, inspiring, competitive and brave. It will have taken months of reviewing the data, analysing ...

Brand positioning is a process of getting your brand out there and establishing it as something worth thinking about. It’s not a matter of what you do, but rather how you do it.

The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Travel & Hospitality May 14 - 17, 2025, Nashville Brand Insider Summit CPG May 18 - 21, 2025, Nashville ...

Brand positioning research is the process of discovering how your brand fits into the market. In B2B, it analyzes how your company is perceived by the businesses you want to work with, and the value ...

5. A Lack of Insight and Lack of an 'Idea' in Your Brand-Positioning Statement. Good brand-positioning statements capture an idea that is either based on a unique insight or that resolves an inherent ...

Brand Positioning and Market Strategies for 2025: Experts Weigh In. Lauren Parker . Wed, Jan 15, 2025, 10:53 AM 7 min read. In the third article in a 2025 Consumer Outlook series, experts offer ...

Brand positioning. Nick LiddellDragon Rouge. Great brand positioning requires inspiration, bravery, a future vision and don't be afraid of alienating people, says Dragon Rouge's Nick Liddell. In ...

Traditionally, brand positioning played a crucial role in shaping every aspect of a product, from its features to how it was marketed to consumers.