Marketing leaders act like conductors, with the whole organization as their orchestra. They set a shared vision of customers ...

Branding and marketing are often viewed as separate components of a business strategy, but they are deeply interconnected.

Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

Gersh is continuing an expansion of its brand consulting practice with the signing of mobile dating brand First Round’s On Me ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Monzo’s strategy for 2025 includes making data engaging, reversing consideration decline in the banking sector and “making money work for everyone”.

After a scathing Vanity Fair article, the Duke and Duchess of Sussex are reportedly set to make a major pivot from their ...

The Italian marque planned to go fully electric in 2027 but will now continue offering gas powertrains as it plots a radical ...

Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

Apparel and footwear maker VF Corp beat third-quarter revenue and profit estimates on Wednesday, helped by efforts to revive ...

Truth Social parent Trump Media and Technology Group said on Wednesday its board of directors has approved the launch of a ...