Labels showing at the Salon International de la Lingerie in Paris are reinforcing brand DNA and homing in on merchandising to boost sales.

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The image in the post shows an assortment of supermarket items, including soft drinks, disinfectant, sugar, and snacks – many of which are Woolworths’ home brand. “Selling all for $9.

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Reducing our brand strategy to a brief limits the intelligence of that person working on the project. In our case, whether it's a videographer or someone at the content desk, everyone has met ...

Peyush Bansal, co-founder and CEO of Lenskart, is a prominent entrepreneur and judge on 'Shark Tank India'. Known for his innovative approach to eyewear retail, he has significantly impacted the ...

PARIS, Jan 16 (Reuters) - Renault's (RENA.PA), opens new tab low-cost brand Dacia will add more electric vehicles in the future, starting with the next Sandero around the end of 2027, brand CEO ...

Both women are targeting the luxury market. Unlike informally produced ... Scaling up and competing with established global brands will be challenging. But if they manage, maybe one day floral ...