Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.
Is Starbucks cutting its menu? Coffee chain announces offerings will be 'optimized'
In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the coming months.
See you latte: Starbucks plans to cut 30% of its menu
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, like free non-dairy milk, are helping bring people back.
Uh Oh, Starbucks Is Cutting 30% Of Their Menu
The great Starbucks vibe switch appears to be in full swing as the coffee chain plans to eliminate a “significant number” of drinks and food items from their menu. Citing an “overly complex” menu, CEO Brian Niccol called for a “roughly 30% reduction” to Starbucks’ offerings on a January 29 earnings call.
Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says
Starbucks is changing a latte. The coffee chain will be cutting “roughly 30%” of food and drink options from its menu by late 2025, CEO Brian Niccol said. The slimmer menu is part of the “Back to Starbucks” initiative,
Starbucks plans to cut 30% of its menu, make changes to mobile ordering, CEO announces
Starbucks will trim "roughly 30%" of its menu items by the end of the 2025 fiscal year, CEO Brian Niccol said Tuesday. Why it matters: The coffee giant's U.S. sales fell 4% in the first quarter and transactions were down 8% but consumers spent more per visit,
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Starbucks New CEO Makes $96 Million
Granted, most of his pay package was for the value of the stock and options he held at Chipotle Mexican Grill ( NYSE: GMG ), ...
It's A Great Time To Short Starbucks
Starbucks CEO Brian Niccol has had the helm for four and a half months and has only spouted nebulous platitudes. Learn more ...
Starbucks rolls out changes, including free refills; brings back condiment bars
Starbucks customers in the U.S. and Canada will notice some changes when they visit a Starbucks location on Monday, including ...
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Starbucks brings back 'coffeehouse amenities' like free refills, condiment bar
These changes come under new CEO Brian Niccol, who aims to improve the customer ... announcing Monday that perks like free in-house refills have returned. "Our stores have always been more than ...