Shares of coffeehouse chain Starbucks (NASDAQ:SBUX) jumped 6.8% in the morning session after the company reported impressive ...

Shares of coffeehouse chain Starbucks (NASDAQ:SBUX) jumped 6.8% in the morning session after the company reported impressive ...

Niccol joined Starbucks in September and received a $5 million sign-on bonus after his first month with the company. So, the $96 million pay package was for four months.

Welcome to Restaurant Business’ Week in Review for the week of Feb. 3, 2025.

As many Americans face inflation, wage stagnation, and economic uncertainty, the news that Niccol earned nearly $96 million in just four months highlights the growing disparity in executive compensati ...

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Starbucks is set to cut down its menu by around 30%. CEO Brian Niccol has confirmed that the company is looking to bring the number of items down by the end of the year. At the company's first ...

Starbucks CEO Brian Niccol said 30% of the company’s food and beverage items would be eliminated by September as part of its “Back to Starbucks” plan. Starbucks' CEO is shaking up the coffee ...

The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...