This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

Finding great options for your bridal party to wear shouldn’t fill you with dread, or require a trip to a boutique where you may get the hard-sell for a dress your bridesmaids can’t wear again.

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...