While we’ve seen “new golf media” brands like No Laying Up sponsor pro golfers, this is the first time a YouTube-driven company has taken that leap in the apparel space. It marks another major ...

LIV Golf announced a media rights agreement with Fox Sports to broadcast the pro golf tour to U.S. viewers just one day after ...

There was a time in the not-so distant past when Rory McIlroy praise for Greg Norman felt as realistic a concept as the Open ...

Rory McIlroy says Greg Norman's exit is "probably a good move" for a LIV circuit which he believes is here to stay for the ...

Scott O’Neil was officially named the new CEO of LIV Golf on Wednesday, marking a new chapter for the Saudi-backed league and ending Greg Norman’s three-year run at the helm.

The American Express got its start as the Desert Classic back in 1960, and the tournament has been a fixture on the PGA Tour ...

As many as fifteen LIV Golf League stars and nine winners from the Asian Tour 2024 season will be teeing it up at the USD 2 million International Series India ...

Jon Rahm's Legion XIII and Cameron Smith's Ripper GC are among the teams who appear to have switched apparel brands during ...

LIV golfer Cam Smith was spotted wearing new apparel, hinting at a new deal. LIV Golf's Cleek GC has released a reel on their Instagram account, featuring players from different teams, including ...

Dude Perfect unveiled its new 36,000-square-foot Frisco headquarters in a YouTube video over the weekend with help from some big names in sports and media.

This year begins with many questions and opportunities in golf media, including around LIV Golf, the PGA Tour and Golf ...

Some of LIV Golf's biggest names will find themselves out of contract in 2026, and should the lucrative league fail to offer ...