brandequity.economictimes.indiatimes19h
The DeepSeek AI revolution has a security problem
DeepSeek has shown that AI can be developed on a shoestring budget, but their models have significant security ...
Shark Tank India 4: Str8bat’s Smart Cricket Sensor and Rubeina’s Beauty Brand Secure Deals Amidst Intense Negotiations
Innovation met the cricketing world in the latest episode of Shark Tank India 4 when Str8bat founders Madhusudan R, Gagan ...
Gilad Krein’s Playbook: From Building Brands to Building Futures
As the founder of Era of Nature, a skincare brand committed to using only pure, natural ingredients in their products, ...
Five Reasons Why Your CMO Shouldn’t Report To The CRO—And What’s At Stake If They Do
For instance, a CRO might favor leads closer to conversion, whereas a CMO might be more interested in earlier-stage prospects who can create a strong pipeline for the future. Without distinct, ...
restaurantdive8d
Dunkin’ CMO on building a ‘cinematic universe’ to capture attention
Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...
Daily Independent on MSN9d
Appraising What Guinness’ Loss Reduction Means For Brand Equity
In a remarkable shift, Guinness Nigeria Plc has posted an impressive 94% reduction in net loss in the first half of 2025, as outlined in its unaudited financial results. From a staggering net loss of ...
Bizcommunity.com on MSN9d
Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era
The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...
Opinion
Scrap heap challenge: how lost British car brand was saved for electric age
As the classic car marque makes its comeback, Gordon Young looks at five more lost brands that went on to enjoy a new lease of life.
brandequity.economictimes.indiatimes11d
How India’s festivals create unique marketing opportunities for brands
India's festivals present unique opportunities for brands to engage with consumers. Top brands, like Dettol and Dabur, set up ...
Tap Into Your ‘Personal Brand Equity’ To Get Ahead Without Burning Out
Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...
ecommercefastlane16d
How To Build Brand Loyalty: A Comprehensive Guide
Building brand loyalty is essential for long-term success. A loyal customer base drives consistent revenue without as much marketing spend. Loyal customers also serve as a powerful marketing tool ...
The Financial Express16d
Shark Tank India S4: Ritesh Agarwal seals one of the biggest valuation deal in Shark Tank 4 history with heritage restoration firm
Restoring the past might seem like an unusual way to build the future, but for a company rooted in ... The pitchers entered Shark Tank India seeking Rs 3 crore for 1% equity, valuing their company at ...