Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand equity and showing the value of our efforts to stakeholders – especially those in ...

Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

If you want to become the next Sharpie or Kleenex, you need to build your brand equity early. Before telling you "why," let's ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Read more Spending on marketing builds brand equity which, in turn, builds brand value – in good times and in bad. Yet all too often, marketing spend is cut when recession bites. To retain spend, ...

In a remarkable shift, Guinness Nigeria Plc has posted an impressive 94% reduction in net loss in the first half of 2025, as outlined in its unaudited financial results. From a staggering net loss of ...

Summarises knowledge and offers guidance and reading on brand equity, a measure that sometimes relates to financial value but more commonly reflects a consumer view of a brand. Building brand equity ...