How do you get 10,000 Gen-Z types to pre-order an orange flavoured Twirl singles bar in the middle of the pandemic? How do you shift conversion behaviour from impulse to planned purchase on something ...

Chocolate giant Cadbury has made a big change to iconic chocolate bars - with shoppers left furious. Cadbury, the Birmingham chocolate maker, said the move was necessary to retain the product's ...

The cloud-like Wispa bar in our number-two slot, the layered-texture Twirl bar at three ... collaborations like Oreo Cadbury Creme Eggs, sometimes, good old-fashioned chocolate is all you want.

Cadbury's Twirl bars have long been a staple in supermarkets ... "One bar of luscious cherries and coconut with blackcurrant flavour in old gold rick dark chocolate sprinkled with coconut." ...