The cloud-like Wispa bar in our number-two slot, the layered-texture Twirl bar at three ... collaborations like Oreo Cadbury Creme Eggs, sometimes, good old-fashioned chocolate is all you want.

Chocolate giant Cadbury has made a big change to iconic chocolate bars - with shoppers left furious. Cadbury, the Birmingham chocolate maker, said the move was necessary to retain the product's ...

How do you get 10,000 Gen-Z types to pre-order an orange flavoured Twirl singles bar in the middle of the pandemic? How do you shift conversion behaviour from impulse to planned purchase on something ...