This is probably not the most iconic event that we’ve ever hosted. But it could be the most important,” said Jens Weiden, the Rose Bowl’s chief executive.

It's the oldest and most prestigious of all the bowl games and yet the Rose Bowl's place in college football continues to be undermined. That needs to change.

The historic Rose Bowl Stadium has become a refuge for displaced families and first responders as wildfires devastate the Los Angeles area. Drone footage from January 13

Firefighters Receive Hearty Support at the Rose Bowl Thanks to Oceanside Restaurant; Evaga Lounge staff delivered nearly 1,500 burritos Thursday to firefighter at the Rose Bowl