PepsiCo (PEP) , which owns popular food and drink brands such as Pepsi, Lay’s, Gatorade, Tostitos, and many others, recently ...

The Aspire Data Network utilizes Experian marketing data, providing insights on consumer behavior, preferences, and demographics with the ability to customize data selections based on specific ...

We're looking to talk to all kinds of people with different income levels and life experiences for a series on financial choices and habits.

Numerator, a data and tech company serving the market research space, has released its 2025 Visions Report, an annual perspective that provides forward-looking insight into US consumer trends for the ...

Brand recognition measures how well consumers understand, like, and trust a company’s brand. It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.

Predicting consumer behavior has always been a challenge, but AI is redefining the game. Today, businesses no longer rely solely on historical data—they are harnessing AI’s ability to process ...

Thirty-percent of Americans in 2025 said they are taking part in Dry January, a 36% increase from 2024, NCS shares.

Melbourne and Brisbane tippers were the most generous and Sydneysiders among the most frugal as Australians tipped more in 2024. The website has failed to compete with the likes of Amazon, Shein ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

WASHINGTON, Jan 15 (Reuters) - U.S. consumer prices increased by the most in nine months in December amid higher costs for energy goods, pointing to still-elevated inflation that aligns with the ...

We have identified an error during our quality audit process. In Section 7: Glossary, where the annual RPI inflation rate was stated as "3.4% in December 2024", it ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...