Johnny Herbert has joined the recently revived motorsport outfit Lola as a brand ambassador – just one day after losing his ...

FM chairman and CEO Malcolm Roberts said that McIlroy’s international profile aligns with the company’s goal of expanding its ...

This campaign unleashes Lacoste’s irresistible charm, making resisting impossible!

Rory McIlroy announces a new multi-year agreement with commercial property insurer FM ahead of TGL match against Tiger Woods.

Shelomi Sanders has reportedly signed a significant NIL deal with global superstar and entrepreneur Rihanna. The agreement makes the daughter of Deion Sanders ...

A testament to their growing influence, these celebrities are making rounds in the fashion and beauty industry—being tapped on as brand ambassadors. Ahead, we’ve curated a guide on the latest Korean ...

Brand ambassadors are more than just a pretty face for your brand. They are the human façade of your brand messaging and they provide a semblance of authenticity to your brand identity. Without them, ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

FICCI Frames, India’s premier global media and entertainment convention, is set to celebrate its 25th anniversary this year, ...

Ayushmann Khurrana has been appointed as the ambassador for FICCI Frames, marking a significant milestone in the event's ...

(President and Representative Director: Daisuke Honjo, Headquarters: Shibuya, Tokyo), the world's No. 1 unsweetened green tea beverage brand "Oi Ocha" (*1) and Major League Baseball (MLB), announced ...

Phil Mickelson has confirmed his LIV Golf team, the Hy Flyers, has signed an apparel agreement with Primo. Phil Mickelson has confirmed Primo will be the official apparel sponsor of the HyFlyers.