Coors Light becomes 'Mondays Light'

Coors Light becomes 'Mondays Light' for limited time after misspelled ad
Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.
Coors Light is changing its name
Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of beer bearing the new moniker.
Coors Light Ad Sparks Concern Among Fans: 'How Does This Even Happen?'
Coors Light launched an advertisement for its beer that was supposed to read “Mountain Cold Refreshment,” but actually said “Mountain Cold Refershment.” One X user said they thought the “coors light ad agency getting the sack imminently,
Coors Light is changing its name — here’s why
Coors Light is changing its name to Mondays Light ahead of Super Bowl Sunday. As part of the campaign, it misspelled "Refreshment" on a billboard ad.
Coors Light Announces Name Change Ahead of the Super Bowl
The brand announced Wednesday that it is temporarily changing its name to "Mondays Light" on select 12-packs to "bring chill to one of the worst Mondays of the year," referring to the upcoming Super Bowl LIX, taking place on Feb. 9, 2025, at Caesars Superdome in New Orleans.
Coors Light is rebranding for a 'Case of the Mondays' after the Super Bowl
The popular Denver-based beer company Coors Light is temporarily changing its name in preparation for one of the "Mondayest Monday to ever have Mondayed."
Coors Light is changing its name for the worst Monday of the year
Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs.
Coors Light will be temporarily changing its name to “Mondays Light”
In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays Light.” The brand-new name pokes fun at football fans who may have a bad case of the Monday hangover after a night of hardcore drinking on game day.
Coors Light Is Changing Its Name for the First Time in Nearly 50 Years — Here’s Why
Locals walking the streets of New York's Times Square on Monday were met with a neon surprise. A towering advertisement for Coors Light beer appeared to have a typo; the brand's long-running slogan, "Mountain Cold Refreshment,
Leinenkugel family wants to buy back closed Chippewa Falls brewery from Molson Coors
Richard and brother Jake Leinenkugel are trying to buy back the former brewery in Chippewa Falls after Molson Coors moved its ...
Leinenkugel brothers offer to buy Chippewa Falls brewery from Molson Coors
The famous Leinenkugel's brewery in Chippewa Falls hasn't been owned by a member of the Leinenkugel family since 1988, but ...
Leinenkugel brothers say Molson Coors won't consider their attempt to buy historic brewery
The Leinenkugel brewery in Chippewa Falls will close on Friday as Molson Coors consolidates operations in Milwaukee.
Leinenkugel family aims to purchase Chippewa Falls brewery from Molson Coors
Jake and Dick Leinenkugel sent out a statement Wednesday saying that the Leinenkugels aim to acquire the Chippewa Falls ...
Coors Light aims to lift spirits and sales after the football season ends with new ad
Coors Light is changing its name for a limited time as a marketing pitch to football fans with the 'Case of the Mondays' ...
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Molson Coors donates $100,000 toward Southern California wildfire recovery
From Molson Coors & Nick Kindelsperger, ✓ The company’s donation goes to multiple initiatives supporting first responders and ...
Molson Coors price target lowered to $58 from $60 at UBS
UBS analyst Peter Grom lowered the firm’s price target on Molson Coors (TAP) to $58 from $60 and keeps a Neutral rating on the shares.