FOR DECADES, light beer was celebrated for its low calorie count and high drinkability. Meanwhile, flavor was just an ...

Milwaukee's Miller Brewing introduced Miller Lite, a 96-calorie beer designed to compete with premium brews. It started a ...

Bank of America downgraded its rating on Molson Coors Beverage's (TAP) shares, citing unfavorable trends for beer sales.

Fireworks are as American as apple pie. The colorful displays are synonymous with celebrating the country's independence. But ...

Pabst is releasing Pabst Light, the first new light beer in over 40 years. Miller Lite was released in 1975, followed by Coors Light in 1978 and Budweiser Light in 1982.

Coors Light unveils 2025 Super Bowl ad Coors Light on Monday unveiled its 2025 Super Bowl ad, which aims to highlight just how tough a "case of the Mondays" can really be. In the commercial ...

Bravo Coors Light… I’ve never seen a more relatable commercial in my life. We’re closing in on the Super Bowl, which means we’ll all be treated to a plethora of new and hopefully funny commercials.

TORONTO, February 03, 2025--In the weeks leading up to the Big Game, Coors Light has gone all in on having a "Case of the Mondays," whether it’s botched billboards, limited-edition Mondays Light ...

Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

Coors Light will also be airing a 30-second Super Bowl commercial for the third year in a row. The brand said specific campaign details will be revealed in the weeks leading up to the game.

Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.