Disposition and geography set Vienna’s Petar Petrov brand apart, and its founder and designer likes it that way. Distance ...

What's a great business idea without a great business name? This AI tool helps create brandable names for you.

When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive ...

The TikTok ban deadline is fast approaching. But even if the social media platform does get a reprieve, it’s still a wake-up ...

Cosmo Tires creates a strong brand identity through sponsorships, enhancing visibility and product performance.

Companies refining their ambassador strategies could benefit by prioritizing connections that resonate with their audience.

A restaurant needs a powerful recognizable identity to stand out against market competition in successfully attracting ...

Bauli, the renowned Italian bakery, is undergoing a transformative brand revamp to solidify its position as a global leader ...

Meet Haeyoung Cha, the straight-talking founder of cult Korean perfume brand Nonfiction, which is poised to take Hong Kong – ...

With a sleek new look, a refined digital presence and the launch of Souvenir magazine, Abercrombie & Kent redefines what it ...

Brand positioning is not a marketing gimmick. It is the difference between being another forgettable waste company and being ...

Learn about the branding cycle, its key stages, and how it helps businesses build a strong, lasting brand identity for ...