AI is providing brands new ways to create deeply personal, engaging experiences at scale, redefining how they interact with ...

Perhaps this is why loyalty is now in flux. The Marigold 2025 Consumer Trends Index, based on responses from more than 10,000 ...

And that’s led to “spaving,” which could be costing you thousands if you’re not careful. Points aren’t as generous as they ...

As a brand that defined high-end activewear, Lululemon (LULU) now faces an unusual dilemma: Its own customers are debating whether the products are still worth it. On the Subreddit /r/lululemon, the ...

Encouraging people to join loyalty programs: Offer a special bonus simply for installing any program tools (such as a browser ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Assess and reevaluate constantly. Encourage feedback from customers and adjust your program accordingly. Be flexible and nimble as you learn which components work best, creating a formula that ...

As retailers refine their 2025 marketing strategies against signs of softening demand, one key priority should be improving ...

The Paytronix 2025 Loyalty Report explores the forces shaping guest loyalty in 2025. It offers data-backed insights, real-world case studies, and actionable strategies to help restaurant and ...

If you wish to convince your board members and C-level decision makers that loyalty programs, you need to know what customers ...

It's key to a successful seller/customer dynamic. Loyalty in the form of favorable online reviews, referrals, and future business can be won or lost based on a good or bad customer service experience.