So what is the compromise? At Research Director, Inc., we sometimes stray from demographic segmentation in favor of “qualitative segmentation.” ...

Discover the key differences between qualitative and quantitative research. This guide explains their unique benefits, challenges, and practical applications.

In a notable political shift, President Donald Trump's approval rating has experienced a significant change within the ...

The South African market research industry has been strongly influenced by its segregationist past, and Qualitative research is no exception.

Quantitative research really targets the statistics and size of your target customer, whereas qualitative research tries to get into the mindset of that group.

How to Conduct Qualitative Market Research A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more ...

About the course An Introduction to the Diversity of Qualitative Research Methods (Part 1) This first part is primarily focused on the overarching methodology that governs qualitative research from ...

UTSA receives $500K to conduct research related to the nation’s changing demographics Students from underrepresented backgrounds are learning how to conduct research and prepare for graduate studies ...

The Qualitative Research Forum (QRF) is an informal group for anyone using qualitative methodology working in health research. The forum serves as an opportunity for individuals to discuss specific ...

So what is the compromise? At Research Director, Inc., we sometimes stray from demographic segmentation in favor of “qualitative segmentation.” ...