Dive into the history of Diet Coke with a personal account from the daughter of Sergio Zyman, the marketing executive behind ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Are Coke Zero and Pepsi Zero different? Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste ...

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

Diet Coke also uses artificial sweeteners, which diminishes the connections between molecules and lowers the surface tension, ...

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It's been 40 years since Coke's infamous attempt at rebranding. They rolled out a new formula to compete with Pepsi in 1985 ...