Dive into the history of Diet Coke with a personal account from the daughter of Sergio Zyman, the marketing executive behind ...

Diet Coke also uses artificial sweeteners, which diminishes the connections between molecules and lowers the surface tension, ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Are Coke Zero and Pepsi Zero different? Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

The models — including Eva Pepaj, Janet Guzman, and Jessa Hinton — said in the federal lawsuit that the suggestion they work ...

Coca-Cola’s customers are pretty brand loyal, so it likely wouldn’t take a hit from a recession. It’s also mostly insulated ...

Just last summer Poppi was hit with a class action lawsuit over claims that the drink does not contain enough prebiotic ...

It's been 40 years since Coke's infamous attempt at rebranding. They rolled out a new formula to compete with Pepsi in 1985 ...