Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

The White House’s Office of Management and Budget sent this document to government agencies listing about 2,600 programs that ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Late last year, Small Biz Genius published data to the delight of digital marketing budgets everywhere: pay-per-click advertising now produces a 2 for 1 ROI. Impressive, right? Influencer marketing ...

There are many forms of digital marketing and today we see how social media-based marketing almost dominates everything.

Rewinding to the final quarter of last year, the latest IPA Bellwether Report shows an upturn in advertisers’ confidence, with marketing budgets seeing ... but with strong budget revisions for digital ...

UK marketing budgets returned to growth in the final three months of 2024 after flatlining in Q3, but spend in main media budgets declined. According to the Q4 IPA Bellwether report, over a fifth ...

A new study from a sponsorship agency showed that Portland-area corporate sports marketing budgets in 2025 are "expected to stay stagnant," or "even increase slightly," according to Demi Lawrence of ...

PRESIDENT Ferdinand R. Marcos, Jr. on Wednesday ordered the Department of Budget and Management to use P400 million from his office’s contingency budget to fund the Department of Tourism’s (DoT) ...

Digital marketing is ... pinnacle of proving the value of Marketing. It is the only answer a smart CFO wants (and upon receiving it will give your CMO all the budget required to capture ...