KANSAS CITY, Mo. — Two Kansas City hairdressers are dying hair watercolors with a unique apparatus – a water gun. The Splash Kaleidoscope technique, otherwise known as water gun hair color, was coined ...

Women are dyeing their unshaven armpits all shades of the rainbow Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. The ‘Januhairy’ movement is getting colorful! As women across the globe ...

If you were a fan of the unicorn highlighters or mermaid hair hues that took over 2017, then you’re in for a treat. A new beauty trend has arisen and it's as fantastical as it gets. These photos of ...

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Meet the rainbow hair dye kit that makes at-home color fun: Hair Mood Kits, created by a stylist who saw a demand in the quarantine market. Lucy Jacobi is a New York City-based hair stylist and ...

Coloring hair at home during the pandemic became a necessity for many and the trend hasn’t waned, according to results reported Thursday by Denton-based Sally Beauty. The retailer, which specializes ...