How AI Helps Make Marketers More Effective
From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...
Yes, amika is my favorite haircare brand: Here’s my full review
You know a heavenly salon scent when you come across one. All of those spritzes and sprays do your hair some good — and you can pick them up outside of your salon. Whether you’ve taken a leisurely ...
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Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era
The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...
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Building Brands That Win: Steps to Becoming a Top Brand Planner
Discover essential steps to become a successful brand planner, including education, skills development, and networking ...
Want to Make An Effective Ad? Six Elements You’ll Need to Include
An effective ad must include a clear understanding of the target audience. Tailoring the message, tone and visuals to ...