This piece is one of the technical notes that I used in some seminal conversations before now, one of many others that I consider should ...

This piece is one of the technical notes that I used in some seminal conversations before now, one of many others that I ...

In today's fast-moving business world, the mode of engagement for B2B has moved a long way past traditional sales engagements ...

Key Points The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases ...

In a previous column we explored empathy as a behavior that’s important in all relationships and is particularly useful as a leadership skill. We gained insights from Maria Ross, an empathy ...

The first question on your mind is probably “what exactly is a customer empathy map?”, and rightly so. At its core, a customer empathy map is a process of getting to know your user base; what they ...