A native app gives a brand the opportunity to provide user personalization, but at scale. Here is an excellent example of how Flipkart has just about touched the surface with personalisation.

Barely two months after fashion e-tailor Myntra made headlines by announcing to go app-only, parent company Flipkart looks set to follow the same route. In response to a report cited in the TOI wh ...

The company’s logo prominently shows a QR code ... Interestingly, Flipkart cofounder Sachin Bansal’s fintech app Navi is also offering rewards and cashback for using UPI and has registered ...