Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...
Nothing Phone 3a Series India Launch Date Set for March 4; Flipkart Availability Confirmed
A recent report suggests that the company will introduce the Nothing Phone 3a and Phone 3a Pro handsets on March 4. The vanilla model is tipped to come in 8GB+128GB and 12GB+256GB RAM and storage ...
Google loses bid to dismiss US states' lawsuit over digital ads
Alphabet's Google must face an antitrust lawsuit brought by a Texas-led coalition of U.S. states accusing the technology ...
Google targets YouTube ad blockers with long unskippable ads
Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep ...
The Rise Of Zero-Party Data: How Marketers Can Win In The Privacy-First World
Respect, transparency and personalization will rule the future of marketing. Brands focusing on zero-party data-driven ...
Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon’s Total Footprint
Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...
When Google altered its ad rules, charities paid the price
Google said it would no longer restrict advertisers from using trademarks of other organizations. That change became a ...
Nothing Schedules New Product Launch on March 4; Could Be Phone 3
Nothing teased the arrival of a new product It is confirmed to go official in the country through Flipkart It could ship with Android 15-based Nothing OS 3.1 ...
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FMCG’s quick commerce revolution: 4X growth, soaring revenue, happy customers
FMCG companies in India are highly optimistic about their performance in quick commerce sales, with many reporting multifold ...