The last time GM changed its logo was in 1964. GM said the new identity extends to its technology "brands," such as its proprietary Ultium system. "The new brand is optimistic and vibrant," Wahl said.

Although it still operated on the same theme, this is the first time since 1964 that the GM logo has changed in more than just shading. The blue background with an underlined, upper-case G and M ...

The U.S. automaker is also accelerating its go-to-market timeline and adding more EVs to its portfolio plans. GM plans to bring 30 new electric vehicles to a global market through 2025.

Shares of GM were down 1.6% to $42.61 in Friday afternoon trading. GM is scrapping its old square blue logo and replacing it with a lowercase gm surrounded by rounded corners.

GM unveiled a new logo to underline its $27 billion shift to electric vehicles. ... GM unveiled two new EVs in 2020: the Cadillac Lyriq SUV, expected to go into production in late 2022, ...

DETROIT >> General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered ...

GM's logo had barely changed since 1964. ... The Hummer EV will go on sale later this year starting at more than $100,000, but less expensive trim levels are expected later on.

GM contends the "Everybody In" campaign evokes inclusiveness and accessibility, even as the automaker's latest EV, the GMC Hummer, is set to be priced at $112,595 when the first edition makes its ...

According to Business Insider, the new logo will have the same GM letters but in lower case. The new design is reminiscent of what you would see in an app store on your mobile device.

GM launches Envolve enabling fleets to go electric After its fifth straight quarter of growth (+27% YOY) in Q1 , GM claimed number one in both US fleet and commercial registrations for MY23 vehicles.