The race is on, both in the campaign clip where the Rochas car revs into pole position to win the gold, and for beauty brands ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

With Sharma’s appointment, RMSI aims to deepen its focus on global brand building, enhance its digital presence, and drive business growth through data-driven marketing strategies and innovative ...

This partnership follows a rigorous six-month request for proposal (RFP) process in which Ascott streamlined its roster of marketing vendors, selecting Sojern as one of its five global partners.

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

This partnership follows a rigorous six-month request for proposal (RFP) process in which Ascott streamlined its roster of marketing vendors, selecting Sojern as one of its five global partners.

These expert approaches can help your brand communicate its sustainability efforts in a way that truly resonates.

Laurie will lead Assent’s global marketing strategy and leverage expertise in driving digital marketing transformations and brand impact for customer growth and engagement. Assent unifies platform, ...

In the age of AI, empathy and creativity are marketing's most valuable assets. Here's how human-centered strategies keep ...

Representative AI generated image Automation is no longer the sole focus when it comes to integrating Artificial Intelligence (AI) in the context of global business. AI has clearly become more of ...

From our origins as a modest local company, we have steadily grown into one of the world's top ten Marketing and ... launched our Global Outbound Business 2.0 strategy. So, what does 2.0 signify ...