Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

The rewiring of global trade is not a temporary disruption, but a structural shift with enduring implications.

Until recently, it might’ve seemed that experiential marketing didn’t have a place in the healthcare sector. That’s changed, ...

Until recently, it might’ve seemed that experiential marketing didn’t have a place in the healthcare sector. That’s changed, ...

For brands operating in the U.S., competition is fierce. The market is saturated, attention spans are fleeting, and th ...

By promoting your brand through video, you can build deeper connections with your audience and succeed in today's highly ...

The International Monetary Fund (IMF) had projected that, under normal circumstances, trade between the two nations would have accounted for around 43% of the global economy in 2025 ... double down on ...

the Commission will organize dialogues with representatives from industry and the public sector to shape the Apply AI strategy. These dialogues, together with the consultations, will identify relevant ...

In this role, Karen will lead Siemon's global marketing strategy, aligning brand positioning, digital transformation and enablement initiatives to accelerate growth. WATERTOWN, Conn., April 10 ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping ...

Long, a seasoned marketing executive with a track record of driving growth, brand strategy, and audience engagement ... and programs designed to support marketplace engagement and global expansion.