These expert approaches can help your brand communicate its sustainability efforts in a way that truly resonates.

For brands looking to expand their global footprint, partnerships offer an attractive and cost-effective strategy ... For example, is a digital campaign sufficient, or do in-person experiences create ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

In other words, they track the effectiveness of your marketing strategy. For example, if your goal is ... Data from 1700+ Global Marketers.” Download required. The CMO Survey.

Keep your goals clear and measurable, and your messages on point, when executing your digital marketing strategy. Example: Kiva is a nonprofit microfinancing organization that allows people to lend ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

These findings indicate that global archetypes of consumer mega-segments based entirely on demographics are exaggerated. It is risky for brands to develop a broad marketing strategy without taking ...

But such global marketing strategies often underachieve ... consumers enjoy streamed content as part of a social moment, for example, while more Australians seek an escape from reality.

Subway has appointed former PepsiCo beverages marketer Greg Lyons as global CMO, effective May 19 ... to refine what the release called a “transformative, guest-centric marketing strategy.” Subway is ...