The heritage fragrance brand has ridden its explosive popularity to a sky-high valuation. Here are the scents to try first.

With Nordstrom and Sephora as retail partners, the California-based candle brand embarked on its 25th year as a leader in ...

Selecting the perfect fragrance can transform your presence, enhancing personal satisfaction while shaping how others perceive you; many men seek colognes that not only please them but also resonate ...

Here’s the best part: The 2025 Limited-Edition Fragrance Box is worth $263, but subscribers can pick it up for just $79. As ...

Many prefer to avoid toxins in the cleaning supplies used in their homes everyday, but there are some hidden chemicals you ...

Legendary scent-maker, Acqua Di Parma, has unveiled its newest fragrance. That takes its first scent from over 100 years ago, and gives it a gentle reworking for the modern age.

And there are some who are so obsessed with their favorite fragrance that they buy them in bulk. (In fact, one celebrity told us that she has 13 bottles of her favorite perfume just in case they ...

Deanna Pai is a beauty writer and editor for InStyle currently based in New York. She has more than 10 years of experience writing about beauty and wellness.

Penhaligon's British Tales Blenheim Bouquet Eau De Toilette RRP: £70 for 30ml | £135 for 100ml With opening notes of citrusy lemon and lime, plus hints of freshly floral lavender, this zesty fragrance ...

Experts say home fragrance—think: diffusers, room sprays, laundry detergents, and even car air fresheners and scented cleaners—will be the big thing of 2025.

Sable Yong is a beauty writer, author, and co-host and co-founder of fragrance podcast, Smell Ya Later. Her debut essay ...