The new logo for Warner Bros. Discovery's steaming platform was unveiled on Sunday evening ... it was introduced to the market under the name “HBO Max,” brandishing a deep purple palette. But after ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Central to this transformation is a striking purple palette ... While the iconic cursive logo—rooted in founder Pirojsha Godrej's signature—remains a testament to the brand's heritage.

Wisconsinites love to claim that the Vikings logo and color purple came from the home of the Packers, but definitive proof is ...