The free flights and elite status perks offered by airline loyalty programs are ultimately designed to do one thing: Get you ...

In addition to discounts, I enjoy accessing store loyalty cards' exclusive offers and rewards. For example, I've received "buy one get one free" offers in the past and much more. Another reason ...

businesses can offer customers real value and foster dynamic relationships that create a virtuous loyalty cycle delivering cost efficiency. For example, when an airline offers a co-branded card ...

Consumers who prioritize privacy are facing higher grocery bills as major supermarket chains increasingly tie discounts to ...

Morrisons is switching up its More card system (Picture: Getty Images) With its exclusive discounts and personalised offers, Morrisons is known for its beloved loyalty card points system.

Brands seeking to build loyalty and advocacy typically talk about forging genuine bonds with consumers – but in China at least, the reality is often quite different. "What we have right now is a ...