Whether you are just starting out with your business or adding a new product or service to your offerings, a detailed marketing plan can guide you through all the important decisions you need to ...

Strategic planning is a broad process that can address the entire business, or a portion of the business such as marketing, explains career website Indeed.com. Marketing strategies derive from ...

This whitepaper goes into depth on the five essential questions to ask before commencing the next strategic planning cycle – and, importantly, then goes on to define five crucial things to do wi ...

The START planning process is an organized way to work through your first-time or annual digital marketing planning process. A completed plan could be in a slide deck, collection of files or other ...

Building your finances is a lot like weight loss or weight training: What you do consistently will show up as results in the ...

Everyone loves the plan, and you're ready to rock in the new year. If the marketing planning process went as described above, you’d be crushing it. But the process, in reality, looks more like ...

They’re the source of customer intent. And when done right, local intent marketing follows a four-phase cycle. Presence refers to the most basic information and its corresponding accuracy that ...