Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Apple Vision Pro provides an opportunity to explore broader strategies that any business can apply when introducing ...

Pricing is one of the 4 Ps of marketing and the most basic ... of the market—a profitable but risky strategy due to a lack of diversification. Brand D is the high-volume price discount player ...

For example: These are just a few examples of B2B digital marketing strategies we’ll detail ... and the average price paid per click for each keyword. To rank higher for these keywords, outbid ...

On January 17, 2025, the US Federal Trade Commission (FTC) released the preliminary observations and findings from its ...

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; ...

Puravansh Maitreya, Head of Marketing at Lava International, talks about the brand journey, changing market dynamics, product ...

Soaring cocoa prices and the cost-of-living crisis are pushing confectioners to rethink pricing, pack sizes, and innovation.

In the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown, leaders discuss how marketers can drive ...

Fuel: Despite being an oil-rich nation, Nigeria faces frequent fuel shortages, making it a top priority for consumers ...

Fuel: Despite being an oil-rich nation, Nigeria faces frequent fuel shortages, making it a top priority for consumers domestically or commercially. Despite the subsidy removal in the country and the ...

Spaving is the practice of spending more money in order to ultimately save money. But often, this is just a financial trap.