Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge.

An effective pricing strategy in the fashion industry is one that can be justified based on the quality of goods being sold, location and competition.

By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

Many companies will consider consolidation to enhance their strengths, reduce competition or achieve financial or operational ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

If you’re in real estate, you’re well aware that today’s buyer is online first and in-person second. From a Pune apartment to ...

As artificial intelligence reshapes the business landscape, the role of revenue operations (RevOps) is undergoing a profound ...