A good music marketer helps artists figure out what they want to achieve and then creates a plan to make it happen. They work ...

Kenvue has five brands that generate over $1 billion in sales—Johnson’s, Neutrogena, Listerine, Tylenol, and Aveeno—as well as a number of brands that generate over $400 million in sales: Nicorette, ...

Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge.

Brand purpose has become a misunderstood buzzword, argues columnist Andrew Tindall. Treated as a consistent, emotional ...

Learn what business strategy is, why it matters, and how frameworks and real-world business strategy examples drive growth in ...

A/B testing is a powerful tool for optimizing SEO strategies, and this article brings you real-world examples and results. Drawing from the expertise of ...

Best Marketing Gigs (BMG), the revolutionary growth marketing platform, has raised the bar for digital marketing services in Africa with the official launch of BMG Ai.The groundbreaking artificial ...