Soaring cocoa prices and the cost-of-living crisis are pushing confectioners to rethink pricing, pack sizes, and innovation.

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

In today’s fast-moving eCommerce and retail landscape, competitive pricing software has become a game-changer for businesses ...

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; ...

In the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown, leaders discuss how marketers can drive ...

From advanced advertising tools to dynamic pricing and international expansion, here are my best tips for how to thrive on ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Sinopec maintains a stable and liquid balance sheet in order to retain flexibility. The firm's adjusted EBITDA covered its interest expense by 11 times in 2023, with net gearing ratio of 0.12 times as ...