Soaring cocoa prices and the cost-of-living crisis are pushing confectioners to rethink pricing, pack sizes, and innovation.

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

In today’s fast-moving eCommerce and retail landscape, competitive pricing software has become a game-changer for businesses ...

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; ...

In the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown, leaders discuss how marketers can drive ...

From advanced advertising tools to dynamic pricing and international expansion, here are my best tips for how to thrive on ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Fashion Nova’s influencer marketing strategy was just part of the reason for its ... You don’t have to look far to find examples of charm pricing—it’s on nearly every ecommerce site. Death Wish Coffee ...

Success in the growing automotive industry depends on using innovative, customer-focused sales strategies. As the market changes, businesses must stay creative to meet customer needs and stand out.

Marketers must challenge biases, embrace data-driven insights, and rewrite the rules to drive growth in a world where ...

The federal milk marketing orders govern dairy pricing and are designed to maintain market stability in their regions of the country. Federal Milk Marketing Order No. 1, for example, stretches from ...