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WWE Toy Price Hikes Loom as Mattel Warns of Tariffs - MSNIn 2024, Mattel made $122 million in revenue from WWE toys, according to an estimate by Jefferies analyst Kylie Cohu. Its largest brand, Barbie, produced $1.35 billion in sales last year.
We take a look at three of Mattel's SDCC 2024 exclusives from Monster High, Masters of the Universe, and WWE.
Marvel is debuting new collector edition toys at Comic-Con 2025, including a very lifelike John Cena action figure.
WWE and Mattel have announced a multi-year extension to their global licensing agreement. The partnership will see the toy company continue to produce WWE action figures, accessories, playsets ...
Mattel topped Wall Street estimates for quarterly profit as the Barbie parent kept a tight leash on costs but lowered its annual sales forecast heading into the crucial holiday shopping season ...
Mattel, the company that created Barbie, accidentally printed a porn site in its new 'Wicked' doll boxes.
“Mattel and WWE have partnered to deliver a dynamic and diverse lineup of toys since 2010, now sold in over 50 markets worldwide.
After a private equity firm reportedly approached Mattel with a buyout offer, the El Segundo-based toymaker said it's confident as an independent company.
Mattel was sued on Tuesday by a South Carolina mother for mistakenly putting a link to a pornographic website on packaging for dolls tied to the blockbuster movie "Wicked." ...
A new logo for WWE Raw appears to have been leaked on packaging for WWE Mattel action figures.
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