Organic Sales Growth: 2.2% in Q4; 2.1% for the full year 2025. Operating Margin: 21.1% in Q4; full year adjusted operating margin of 23.4%. Earnings Per Share (EPS): $1.83 in Q4; $8.06 for the full ...

Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta, and Uber have released powerful open-source MMM frameworks that ...

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...

3M Company (NYSE:MMM) is a diversified technology company that produces a wide range of products serving industries such as electronics, automotive, and consumer goods. Its offerings include adhesives ...

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...

EXCLUSIVE: Paris-based MMM Film Sales has acquired international rights for A Second Life, starring Agathe Rousselle (Titane) and Alex Lawther (The End of the F**ing World) ahead of its Tribeca ...

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to? And what are the wider ripples of the launch? Sam Scott explores as part of ...

3M (NYSE: MMM) recently reported its Q4’24 results, with revenues and earnings beating the street estimates. The company reported adjusted revenue of $5.81 billion and earnings of $1.68 on a per-share ...

MMM's strategic focus on high-growth markets and improved balance sheet health justify an upgrade to Buy, thanks to the recent sideways trading. The company's raised FY2024 guidance and potential to ...