Sometimes being a fangirl is a matter of life and death. In the final moments of Netflix’s wildly popular KPop Demon Hunters, a K-pop group called the Saja Boys—whose members are secretly ...

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Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Brands that recognize the significance of superfans can build lasting ...

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This article contains spoilers for the movie KPop Demon Hunters. Sometimes being a fangirl is a matter of life and death. In the final moments of Netflix’s wildly popular KPop Demon Hunters, a K-pop ...