What does Bob Uecker reference, 'I must be in the front row' mean? The iconic line uttered by Uecker refers to a legendary Miller Lite ad campaign, in which Uecker misunderstands the contempt he ...

Outside the press box entrance was a banner with the message “We’ll Miss You, Bob,” that ... the message “I must be in the front row,” a nod to a famous Uecker line from one of his ...

Outside the press box entrance was a banner with the message “We’ll Miss You, Bob,” that ... the message “I must be in the front row,” a nod to a famous Uecker line from one of his ...

More: New Journal Sentinel book: ‘Bob Uecker: The Life and Career of ... he's headed to the best seats in the house — "must be in the front row." Instead, we next see Uecker at the very ...