These shorties now tout the “no-makeup” makeup look, designed to accentuate our natural features by focusing on glowy skin.

If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...

The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

The "Bare Face Top Model" contest has been running for the last six years as a way to promote and celebrate natural beauty.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Jones Road Beauty’s newly launched Rich Eye Cream delivers a surge of moisture to instantly plump up fine lines.

With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you ...

Whether you prefer a full-glam look or a natural finish, this guide breaks down the best tools for liquid, powder, stick, and cream foundations.

"Microdosing makeup is a fantastic way to create a polished, effortless 'no-makeup makeup' look," an expert told Newsweek.

Fasten your seatbelt for a joyride and Tour of Beauty of some of the best luxury beauty products from around the world,.

GRACE Jackson is back in the Love Island villa for her round two attempt at finding love and we think she looks better than ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.