In recent years, the beauty industry has undergone a transformative shift, increasingly prioritizing inclusivity and ...

After polling a few ELLE editors, a professional makeup expert, and combing through online customer reviews, we landed on the seven best Japanese makeup brands to completely transform your makeup ...

Concealer is another makeup must-have and my secret weapon to creating a flawless makeup look. Here I used a few dabs of ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Cosmoprof 2024 brought together professionals, brands, and trendsetters from across the world for a dynamic showcase of the ...

This guide to the best TikTok beauty products was updated with newly trending makeup, hair care, and skin care products on ...

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our ...

From nourishing shampoos to rich creams and protective oils, these are our favourite natural haircare products for Black hair ...

“Laura and I bonded over our mutual frustration with the natural beauty industry, particularly how ‘clean’ beauty products often don’t work, are greenwashed with misleading natural ...

Almonds are moving from the snack aisle as they turn up in oils, essences and creams, usurping products using the likes of ...

Rituals Cosmetics, the international brand specializing in natural body and skin care products, home fragrances and home ...

For once, the term of the week on Beauty TikTok isn't the name of an algorithmically promoted physical insecurity. Instead, ...