For content creators, the digital landscape has never been more fragmented - or more full of opportunity. Now, a new player is considering entering the scene: Netflix.

Sean Combs, the music mogul facing federal racketeering and sex trafficking charges, sued NBCUniversal and its streaming ...

A look at the big business behind Academy Awards marketing, as offensive social media posts by the film's star Karla Sofia ...

This year's Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment.

Netflix is said to be considering different strategies for podcasts, such as signing famous podcasters to produce exclusive ...

Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemisms makes marketing for sports gambling a ...

Pushpa 2, the biggest box-office success in Indian cinema history, suddenly got added to the streaming service last week ...

Acting wasn't really on Urzila Carlson 's bingo card, but she was never going to say no. A late-night DM from Amy Schumer ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

When we launched this column and newsletter, I wrote that our goal was to keep tabs on the “rapidly evolving business of ...

It’s time to think about Netflix Inc.’s stock in a whole new way, according to an analyst who’s just come around to a bullish view. Previously, Rosenblatt Securities analyst Barton Crockett ...

Warner Bros. Discovery's restructuring aims to optimize cash flow from linear TV to pay down debt and invest in streaming.