Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

New Balance set to revitalise basketball line behind Cooper Flagg. Since signing Kawhi Leonard away from Jordan brand in a massive coup in 2018, ...

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players. NEWSLETTERS Emailed Daily.

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Brink’s partnership with New Balance first began by signing an NIL (Name, image, likeness) deal in 2023, when she was still a member of the Stanford Cardinals basketball program.

As part of New Balance’s collaboration with the L.A.-based lifestyle brand, NB officially released the Fresh Foam BB v3 — the latest evolution to a staple shoe in the brand’s performance line.

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players. This August, New Balance will welcome the ...

New Balance's NBA and WNBA players will also play an integral role in the camp. Stars will lead on-court skill sessions and provide mentorship for high school athletes in attendance – ensuring ...