Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

New Balance has a new global ambassador in global superstar Rosalía.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Platinum generates high operating margins and return on equity. The firm benefits from a strong balance sheet and positive long-term industry fundamentals. Platinum delivers strong cash flow and a ...

The level of competition in Dubai’s real estate sector among developers is higher than ever before The term “market correction” often evokes unease in real estate circles, conjuring images of ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

New Disclosure Highlights Milk Thistle, Turmeric, and Dandelion Root in Non-Clinical Liver Health Formula Aligned With Modern Metabolic Support and Bloating Relief Trends ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.

The sports and gaming words collide with New Balance's latest ambassador signing as EA Sports FC star SV2 becomes the brand's first gamer, joining a diverse roster of global icons in basketball ...

Images of the Kith x New Balance 240L collab have emerged. Click here for a first look.