New Balance has a new global ambassador in global superstar Rosalía.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

AI and machine-learning are among the most transformative digital marketing trends for 2025. AI is changing the way businesses engage with customers and analyze data. These technologies will be ...

CMOs are increasingly considering factors such as work-life balance, family location and remote possibilities when they move brands.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.

How Strauss, Corona, Capital One, New Balance and Booking.com benefited from rising fan interest in baseball during the 2024 season and World Series.

The New Balance 471 draws inspiration from 1970s running heritage and used premium materials for a new casual shoe.

New Balance’s 9060 Black Cats are under $200 and fly under the radar—but not for long. Here’s where to grab a pair before they sell out.

What Will Marketing Look Like in 2025? ‘It’s Going to Get Weird’ Retail executives and branding experts predict how companies will–and won’t–be reaching consumers this year.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.