Nike is using the Winter Olympics to relaunch this outdoor brand you've probably never heard of

Nike's ACG brand resurges at 2026 Winter Olympics, driving social media buzz as Team USA athletes don the gear, boosting its market presence.

Nike Built a Shoe That Claims to Boost Your Concentration. Does the Science Check Out?

When it comes to sensory input from your feet, more isn’t always better.

Lakers' LeBron James, USC's JuJu Watkins' Historic Nike Shoe Collab Unveiled in Photo

Los Angeles Lakers star LeBron James and USC's JuJu Watkins joined forces to design a new LeBron NXXT Gen shoe.
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'E-bike for your feet': How bionic sneakers could change human mobility

Nike's battery-powered footwear system, which propels wearers forward, is part of a broader push to help humans move farther ...

Nike SB To Release the Air Force 1 “Light Orewood Brown” Ahead of 2026 NBA All-Star Weekend

Nike SB is officially releasing the Air Force 1 “Light Orewood Brown” just in time for the 2026 NBA All-Star Weekend. Los Feliz-based skate shop Kingswell confirmed via Instagram that they’ve teamed ...

Deion Sanders makes Nike history with surprise Shedeur announcement

Deion Sanders makes Nike history with surprise Shedeur announcement originally appeared on The Sporting News. Add The ...